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Joe Alexander: 40 Years of Sign Painting

Help us raise $2500 for letterpress printing supplies for our book project!

All funds raised will go directly to New Design School.

Thanks to our supporters!

Help us raise $2500 for letterpress printing supplies for our book project!

We are printing a limited edition, handcrafted book about Joe Alexander, a sign painter who has been doing his craft for 40 years. Proceeds will go towards: ink, paper, plates and other letterpress supplies to print Alexander's sketches of his tools that he uses every day to do sign painting. Buy his iconic "Phone & Swoosh" design, which he has painted on many businesses store fronts, today. Limited time and amount available!

Please contact the organizer with any questions.

All funds raised will go directly to New Design School.

Thanks to our supporters!

More about this campaign

ja_book_cover_whitebkg_6x3p25_webjpgFayetteville, AR – In Spring 2013, Joe Alexander came to the New Design School (NDS) as a guest speaker to talk to a group of young designers about his career. Alexander is one of the few sign painters left in the country whose work has been created strictly by hand for 40 years. His local work in Fayetteville spans 30 years, and can be found at Petra Cafe, Taste of Thai, Brainstorm, Ink & Glass Tattoo, and Supernova Tattoo and many downtown locations. He began his artistic path during the 1970s, and continues to hone his unique hand lettering craft daily.

In the course of a year, NDS began collaborating with students, alumni, board members and instructors to collaborate with Fayetteville Underground, local businesses and community members to create the New Design School Press with Joe Alexander: 40 Years of Sign Painting as its first publication.

In addition to an e-book and print-on-demand paperback copy, NDS Press is collaborating with local artisans to create a limited edition, handcrafted book that showcases Alexander’s work. Collaborators include Lesha Shaver of Little Mountain Bindery, Kat Wilson Photography (www.katwilsonartist.com), and Frank Sharp of Ozark Mountain Family Press and Larry Couch as press operations mentor.

The letterpress pieces will be of Alexander's sketches of his tools.

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